For us at Mythos Brewery, Responsible Consumption is a particularly sensitive issue directly related to the safety of our customers.
One of the oldest products of our culture, beer, is a natural product made mainly of water, barley malt, hops, and yeast. According to scientific studies, mild beer consumption is beneficial to health and may contribute to a healthy lifestyle.
At Mythos Brewery we are committed to provide comprehensive information for our consumers that they can themselves make informed choices when they consume our products.
Mythos Brewery, being sensitive to issues related to proper and responsible consumption, applies to its communication the exhortation “Enjoy Responsibly”. At the same time, Mythos Brewery is committed to communicate anything related to its beers via TV and/or Radio during hours and programs not targeted to young or kids.
At Mythos Brewery we have developed a philosophy that is being applied to all our marketing activities.
1) Our communications:
– DO NOT obscure the nature or degree of alcohol product.
– DO NOT give too much importance to power (alcoholic degree) of the spirit.
– DO NOT imply any preference in beer, because of the greater strength of the alcoholic degree,
2) The consumption of our products can be viewed as an enjoyable part of social activity, but does not suggest that it may help the individual’s social success or acceptance or personal popularity.
3) DO NOT present our products as a means of lifting personal inhibitions.
4) DO NOT link the consumption with mood change or problems solving.
5) DO NOT create the impression that alcohol may enhance the mental capacity or improve physical performance.
Source: Carlsberg Group. Marketing Communication Policy
At Mythos Brewery we are very proud of our products and we want our consumers to enjoy them in the best way. Below are some tips related to responsible and enjoyable drinking:
· Avoid occasional excessive alcohol consumption. You can drink every day a little so as not to succumb to opportunistic and excessive alcohol consumption.
· Never drink beer when going to drive. Risks and consequences of driving drunk are clear. The combination of alcohol and driving can cause fatal accidents, criminal prosecutions and have serious consequences on family and social situation. Our recommendation is simple: If you drink, do not drive. Find someone else to do it.
· Avoid beer consumption during pregnancy or if you are trying to become pregnant. Excessive alcohol consumption can damage the fetus you and all medical evidence shows that it is better not to drink alcohol during pregnancy. In addition, alcohol can adversely affect a woman’s ability to become pregnant, while in men excessive consumption may reduce the health and quality of sperm.
· Avoid drinking beer if you are taking medication. As with all alcoholic drinks, beer when combined with medication affects the efficacy of treatment or alter its chemical composition.
· Avoid drinking alcohol when operating machinery. In case of alcohol abuse, alcohol can slow the reaction time or lead to unnecessary dangerous actions. It is always good to avoid consuming alcohol during machine operating.
· Consume alcohol while being with friends. It is better not to drink alcohol if you are alone. Alcohol may enhance your mood. So if you feel lonely, excessive beer consumption will intense the feeling of loneliness.
· Avoid drinking alcohol if you are taking part in a sports event. Do not drink beer while you exercise as well as after completion of the sport since the body needs water to replace body fluids lost.
· If you do not consume beer all week … do not try to make up for lost time in a night, and risk your health.
· Eat a little, drink a little. It is not a good idea to drink beer having an empty stomach. Even a small snack may help slow the absorption of alcohol from your body.
· Learn the alcohol content. Alcohol content in beer varies depending on the product. Most beers contain about 5% by volume but some beers can contain up to 7% or even more. The alcohol content of beer is always listed on the label or carton, and should always be checked.
· Do not mix beer with other beverages. Consumption of beer is itself a pleasant time! Mixing beer with other beverages can increase the percentage of alcohol in your body.
· Not now, maybe later. Always remember that beer is a drink that can be enjoyed anytime. You choose the appropriate time according to the program of your day.
· Have fun! The enjoyment of beer is connected with friends meetings, celebrations and enjoyable fun. Responsible consumption means that you can have fun and enjoy your beer without running any risk!
Source: www.carlsberggroup.com : Responsible Consumption
THE EFFECTS OF BEER
Beer may affect the body in different ways. When beer is consumed, alcohol is absorbed into the blood through the stomach and small intestine and quickly circulates to all parts of the body. When it reaches the brain, it affects behavior.
Some people are being more lively and chatty and others more silent and nagging. Usually alcohol enhances mental situation of the person when he starts to drink. It does not only affects inhibitions, but also the physical coordination, reflexes and decision-making. As a result, people who drink excessively are more likely to put themselves at risk, to be more aggressive, and unstable.
Alcohol absorption rate is affected by various factors such as how quickly is drunk and whether meal preceded. The consumption of beer in combination with the consumption of a snack or meal slows the absorption of alcohol from blood as with the slow consumption of beer or alternation with water.
As blood passes through the liver, alcohol dissolves gradually and is being eliminated by the body. Excessive and longtime alcohol consumption can increase pressure and risk of liver disease, may cause stroke and cancer of mouth and throat.
Alcohol dependence may lead to depression or more serious mental illnesses while excessive beer consumption increases the risk of accidents.
Recommended amount of consumption is up to three 250ml glasses of beer per day for men and up to two 250ml glasses of beer per day for women. Of course, this varies depending on the weight and water content of the body, factors that tend to be higher in men.
Source: www.carlsberggroup.com : Responsible Consumption
BENEFITS OF BEER DRINKING
Moderate beer consumption can be good for your heart.
Coronary heart disease or stroke is the leading cause of premature death in developed countries. Change in lifestyle, such as adopting a healthy diet and regular exercise are proposed preventive measures. However, part of a healthy lifestyle can be low consumption of beer, wine and spirits. It has been shown that people who consume alcoholic beverages (beer, wine or spirits) in low portions, face a significantly lower risk of developing coronary heart disease, compared to people who never drink and to people who drink a lot. The above has been proven by many studies all over the world.
The benefit applies to a broad group of people, which includes high-risk groups, such as those who are predisposed to suffer cardiovascular disease or diabetes.
Levels of cholesterol in the blood
What appears to cause the majority of positive results is that the levels of “good cholesterol” (HDL) in the blood increases when alcohol is consumed. High levels of “good cholesterol” can be associated to lower risk of coronary heart disease.
Scientists have proven that alcohol prevents the tendency of blood to clot.
Some researchers noted the anti-inflammatory effect of alcohol and emphasized the multiple indications related to atherosclerosis, which leads to heart attacks and is an inflammatory disease.
Moderate alcohol consumption may be associated with lower levels of insulin resistance. Insulin resistance is associated with cardiovascular diseases, therefore, it can be considered as an additional mechanism by which alcohol consumption reduces the risk of developing cardiovascular diseases.
Furthermore, there are indications that mild to moderate alcohol consumption can be protective against impacts and other cardiovascular diseases, including heart attacks, strokes, etc.
Factors that lead to complications
Although there are other factors – beyond what people drink – that affect health, such as diet, social status, lifestyle, our attitude towards our health and pre-existing diseases, it is therefore necessary to take seriously into account these factors, in any research on the effects of alcohol consumption on health.
Not only the amount of alcohol, but the frequency of consumption should also be taken into account. In other words, how often and how someone drinks alcohol.
Beer can contribute to healthy eating!
Beer is made from natural raw materials with high nutritional value, such as barley, cereals, yeast and water, which contribute to a healthy and balanced diet. Moderate beer consumption can provide body with many vitamins.
However, it is important to remember that no food alone does not provide all the essential micronutrients needed by our body. Thus, beer should always be consumed in moderation.
Benefits from natural ingredients of beer
Natural antioxidants can be found in fruits, vegetables and grains. They can also be found in beer as ingredients of it (barley and hops). Research shows that the level of antioxidants in blood increases after drinking beer, which means that antioxidants in beer are readily absorbed and perhaps more easily than those from solid foods.
Researchers suggest that the effect of beer antioxidants is direct and it is associated with reduced risk of cardiovascular disease. The importance of antioxidants in health can be shown from the fact that they may possibly play a role in protection against cancer through their activity against free radicals.
Just like bread, which is prepared from cereals, beer is also a good source of many essential vitamins. Beer is particularly rich in B vitamins, for example niacin, riboflavin (B2), pyridoxine (B6), folic acid (B9) and cobalamin (B12).
Beer consists of vital minerals, calcium sodium. It contains as much calcium and magnesium, in order to protect against gallstones, obstruction of the bile ducts of the liver.
Mild beer consumption is not fattening!
Beer contains no fat or lipoprotein (cholesterol) and is low in sugar content. Calories of beer come mainly from alcohol content. Calorific value of beer is less than other beverages, but we tend to drink beer in large quantities. The term “lifeline” (flab around the stomach) associated with obesity is also associated with beer drinkers in several parts of Europe. However, this may not be due to the beer, but also due to other consumer characteristics.
It is a matter of lifestyle!
You need a balanced diet, regular exercise, moderate drinking and abstinence from smoking. Evidence shows that a healthy lifestyle does not exclude the consumption of beer or other alcoholic beverages, as long as it is done in a moderate way.
Studies underway to examine whether some of the potentially beneficial components of foods and drinks – like beer – can be useful for the body and if they may help in prevention of diseases.
Source: The benefits of moderate consumption of beer – The Brewers of Europe
ΑRE YOU OLD ENOUGH FOR MYTHOS BEER?